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How to Install Google Tag Manager (GTM) on Walla- A Step-by-Step Guide

How to Install GTM on Walla

In today’s digital age, Google Tag Manager (GTM) has become an essential tool for website managers and marketers to streamline their tracking and analytics processes. Walla, a popular social networking platform in Israel, also benefits from the integration of GTM to enhance its user experience and data collection. This article will guide you through the process of installing GTM on Walla, ensuring that you can take full advantage of its features.

Step 1: Create a Google Tag Manager Account

Before you can install GTM on Walla, you need to create a Google Tag Manager account. If you already have a Google account, you can simply sign in and create a new GTM account. If not, you’ll need to create a new Google account to proceed.

1. Go to Google Tag Manager and click on “Sign in” or “Create account.”
2. Sign in with your Google account or create a new one.
3. Follow the prompts to set up your GTM account.

Step 2: Create a Container

Once you have a GTM account, you need to create a container for your Walla website. A container is a place where you can store and manage all your tags.

1. In the GTM dashboard, click on “Create” and select “Container.”
2. Choose “Web” as the container type.
3. Enter a name for your container, such as “Walla Container.”
4. Enter your Walla website’s URL in the “Container ID” field.
5. Click “Create.”

Step 3: Add GTM Code to Walla

Now that you have a container, you need to add the GTM code to your Walla website. This code will allow GTM to track your website’s data.

1. In the GTM dashboard, click on “Admin” in the top menu.
2. Under the “Tags” section, click on “New.”
3. Select “Tag Configuration” and choose “Google Tag Manager.”
4. Enter your GTM container ID in the “Container ID” field.
5. Click “Save.”
6. Under “Triggering,” select “All Pages” or a specific page if you want to target a particular section of your website.
7. Click “Save” again.

Step 4: Publish the Container

Once you have added the GTM code to your Walla website, you need to publish the container to make it live.

1. In the GTM dashboard, click on “Admin” in the top menu.
2. Under the “Containers” section, click on the name of your container.
3. Click on “Publish” in the top right corner.
4. Enter a version name and description for your published container.
5. Click “Publish.”

Step 5: Verify the Installation

After publishing the container, you need to verify that the GTM code is working correctly on your Walla website. You can do this by using the GTM preview mode or by checking the “Triggers” section in the GTM dashboard.

1. In the GTM dashboard, click on “Preview” in the top menu.
2. Open your Walla website in a new browser tab.
3. Navigate to the pages where you want to test the GTM tags.
4. Check the “Triggers” section in the GTM dashboard to ensure that the tags are firing correctly.

Congratulations! You have successfully installed GTM on Walla. Now you can start using GTM to track and analyze your website’s data, improve your marketing efforts, and enhance the user experience on your Walla platform.

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